Along with tracking your rank in the search engines for the keyword phrases relevant to your business, it’s also important to begin to understand those people who do come to your website.

Where did they come from? How long did they stay? Which pages did they visit while on the site? Large companies who understand internet marketing spend significant resources gathering, analyzing and most importantly, acting on the answers to these questions.

Pathway will provide regular reports which enable you to measure the traffic coming to your site and provide recommendations for how you can improve your website to:

• Increase visitor engagement
• Increase visitor conversion, or getting them to take the action you desire
• Ultimately turn those visitor’s into customers

Measuring your traffic, then acting on that information to build your business, is a valuable activity that you can hardly afford to ignore.